Tips on Creating a Winning Back to School Window Display

A lot of small business owners don’t realize the value of creating an attractive window display to encourage new buyers and win back the love of old customers. If you’re selling clothing items or fashion accessories, your window display is your first tool to help turn ordinary passers by into a raving customer.

During peak season, retail stores and fashion boutiques put out their best to send out a thanksgiving message or greet everyone a happy holiday through their window display.
This is the time of the year when shopping malls or jewelry stores create heartwarming necklace displays to encourage shoppers to purchase gifts to their loved one.

However, the start of fall and back to school season is also a great opportunity to create stunning window display and engage more customers. Aside from kids and teens accompanied by their mom, this season’s target market also includes college students who are looking for cool items wear inside the campus. Putting your best displays to reach this market is also a great strategy to boost your sales this season.

Here are some important tips to help you create a winning back to school display.

Create scenarios with your window display

To make your display more eye-catching, it’s important to create something that people can instantly relate to. Creating a scene that reminds people about good memories of their high school life or college adventures is a great way to tug the heartstrings of your customers. Make it fun, sentimental or classic by using different items in your store and use different props to pull off your desired scene. Retouch your usual display racks, trays, cabinets, mannequins or jewelry display stand to better fit your theme or motif.

Think of fun tag lines and put it on attractive banners

There are plenty of ways to ring in the new school year, but instead of using the old and overused back to school greetings, creating your own tag line is much more creative and original. Keep in mind that your tagline should be short, catchy and easy to remember so people will have better recall of your brand even after leaving your store.

Write or print your tagline on attractive banners and place it in the prominent area of your window display. You can use chalkboard as your background so you can easily write down your tag line or short quotation using colored chalks. Use your creativity and imagination to keep your window display unique and engaging.

Lastly, avoid over doing your window display. After putting everything together, take a step back and see if there’s anything that should be added or taken down on your display. Asks few customers about their feedback so you can further learn what works for your target customer so you can do better on the next holidays and important events.


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